About Mark Laffey, Broker/Owner

Executive Management 

Mark Laffey is a Principal owner and a visionary.  With a vast understanding of the residential real estate business, Mark’s knowledge and integrity have been instrumental in the evolution and subsequent success of the firm.  He is an advocate of independent thought, always encouraging the management team to ‘think outside the box’ pushing the limits of creativity and ingenuity to produce stellar results.  It is because of Mark’s progressive business sense that the firm is recognized as a foremost leading residential real estate.

Mark has been in every role within the company working his way up the corporate ladder.  From the age of 18, he learned by performing every role within the firm, not from the 35,000 foot view of a manager but from being immersed within the specific day to day duties, including Rental Agent, Sales Associate, Branch Manager and Broker Owner.

This hands-on involvement benefitted the firm exponentially as Mark has stepped into a variety of roles and responsibilities including vacated positions as a result of structured management changes, adopting new alliances with wholly-owned affiliates and implementing business enhancement practices from technology and acquisitions to agent growth strategies and finance. This management by ‘doing’ is highly effective both in reaping the benefits of practical application but also to reduce operating expenses and the high cost of doing business in today’s market.

Mergers & Talent Acquisitions
Above all else, Mark’s focus is always on the company's growth and financial health.  A real numbers guy, the spotlight on the bottom line is how the company has stayed liquid, survived the depressed real estate markets during the ‘great recession’ and expanded even in the leaner years.

The real estate company continues to experience strong market share in their primary areas and even in broader geographic locations as a result of the talent and acquisitions of independent local brokers in Nassau, Queens and Suffolk Counties.  Mark and his partner have expanded the corporate footprint and maximized the Laffey Real Estate name to remain leaders in residential real estate services on Long Island and Queens.

Information Technology
Simultaneously, Mark had championed the Information and Technology Department’s jump into the 21st century with the implementation of the firm’s revolutionary agent-based CRM (customer relationship management) system in January 2017.  This marketing, lead management and sales pipeline system continues to offer significant tools and value-added benefits to agents of the firm. 

Kylemore Development
With a keen eye for craftsmanship, Mark developed and managed Kylemore Development, builders of fine homes on the North Shore of Long Island.  Over the years, his impressive portfolio grew enabling him to maximize new opportunities in the luxury home building markets on Long Island. He oversaw the purchasing of undervalued land and homes, renovating and selling residential single family homes of distinction for significant premiums based on the amenities, millwork and locations.

Landworks Title Agency
The day to day responsibilities of managing the title company falls expressly on the shoulders of Mark.  He administers the operational, legal and ethics duties with experience and knowledge.  While the team at Landworks Title effectively and efficiently executes the reporting and recording of title, Mark has the responsibility of overseeing administration, sales and operations.  His network and business relationships with industry insiders and specialists including Attorneys, CPAs, Developers, Builders and Mortgage Brokers have served the title company well.  Landworks Title continues to serve their clients and grow the firm’s client list through exemplary customer service and expediency.

The Future
A true renaissance man, Mark has exemplifies the role of the successful Businessman and Entrepreneur.  As an independent Broker Owner, builder and visionary, he enjoys challenging the team to develop new ideas and run with them.  Not one to micro-manage, the focus on Company, Office and Agent, is a standing mantra within the decision-making process of the management team.  Today, Laffey Real Estate operates 13 branch locations, oversees 500+ agents in three counties all under the watchful eye of its leaders.

Board Member Viscardi Center
Appointed to The Viscardi Center's Board of Directors in late 2016.  Mark is a vocal proponent of The Viscardi Center a non-profit network tasked with providing a lifespan of services that educate, employ and empower children and adults with disabilities. Laffey's business acumen adds value to the already robust membership and serves as a guiding leader of the Center's growth and expansion to ensure it remains relevant to the needs of the individuals it serves, as well as today's ever-changing employment market.

Long Island Elite
Company of the Year 2019 - Recognized as a premier Long Island firm, Laffey Real Estate was honored at the 2019 Long Island Elite Bollywood Masquerade Ball held at the glamorous Okeka Castle in Huntington.  The award acknowledges the profound contributions and visionary leadership of the firm as members of the Long Island community.  Mark Laffey and Philip Laffey, co-founders and broker-owners of Laffey Real Estate were on hand to accept this honor.  Both are active in philanthropic endeavors.  Mark as a Board member of Viscardi Center and Philip as past Board Member and Vice Chairman of Easter Seals New York.